Your business is going somewhere. Let’s make sure it’s the right direction.

13 Rhythms Coaching framework gives product-based founders experienced, strategic support to strengthen what’s working, tackle what isn’t, and make better decisions about where the business goes next.

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The questions change as your business grows.

Growth doesn't mean finally having all the answers. It means the decisions in front of you change. The business gets more sophisticated, and so does the support you need.

When you’re growing

  • Which opportunities are worth pursuing?

  • Are we truly ready to expand?

  • What needs to change to support what's next?

When you’re building

  • Is my pricing actually profitable?

  • Am I reaching the right customers?

  • What should I be focusing on right now?

When you’re leading

  • Where could the business go from here?

  • What shouldn't be depending on me anymore?

  • Who do I need to become to excel in the next stage?

SUPPORT AT EVERY LEVEL

  • Purple four-petal flower shape against a black background.

    ENERGISE

    For strengthening the business you’ve already built.

    Strategic support to tighten your foundations, identify what needs your attention and make stronger decisions about where to focus next.

  • Stylized purple flower with three petals and two leaves against a black background.

    elevate

    For when growth brings heavier decisions to the table.

    A deeper level of strategic support for navigating new opportunities, expansion and commercial decisions while making sure the business behind them is ready to grow.

  • Purple circle with a black star-shaped design in the center.

    evolve

    For when the business has grown beyond what you can lead alone.

    Ongoing strategic and operational partnership to help you lead the business, manage bigger priorities and make the decisions that shape its next stage of growth.

“I’d recommend this to anyone who feels overwhelmed, stuck or unsure about their business direction. You listen carefully, ask the right questions and then turn all the chaos in my head into a clear, realistic plans that actually feels doable. It’s a really good mix of strategy, mindset and practical steps, and it feels very honest and personalized. I was really struggling to speak to my target audience. I knew who they were in my head, but I didn’t know how to translate that into clear messaging, content and offers that actually connected with them. You helped me understand their problems in their own words and turn that into simple, clear messaging that worked.”

Neeks Bass, Hapi Natural Locs

A woman practicing yoga on a sandy beach, standing in a tree pose with arms raised above her head and hands joined, facing west with the ocean in the background.
A woman practicing yoga on a sandy beach, standing in a tree pose with arms raised above her head and hands joined, facing west with the ocean in the background.
A decorative pattern of cream-colored floral and geometric designs on a black background.
A cream-colored flower with eight rounded petals and a black center on a black background.

Explore the rhythm of the work:

WEEKLY 1:1 CALLS

Dedicated face to face time to work through what’s happening in the business, make decisions and determine what needs your attention next.

support between sessions

Email and messaging access between calls so questions, decisions and roadblocks don’t always have to wait until our next conversation.

A circular wreath made of light gray circles connected in a ring, with a star-shaped opening in the center.

clear action steps

We turn the conversation into simple, practical next steps so you know exactly what you’re moving forward with.

ongoing structure

Regular touchpoints keep the work moving and give us space to review what’s happening, adjust where needed and keep building from there.

ENERGISE

Strengthen the business you’ve already built.

Over 12 weeks, we’ll dig into the foundations of your business and focus on the areas that will make the biggest difference to where you go next.

THE FOCUS

Customer + positioning
Pricing + profitability
Messaging + marketing
Customer journey
Products + sales routes

A person sitting on the grass with their head bent down, near a backpack, in a park with a dense tree line and mountains in the background. The photo is in black and white.
A person sitting on the grass with their head bent down, near a backpack, in a park with a dense tree line and mountains in the background. The photo is in black and white.

BEST FOR:

Early-stage founders who have proven there’s demand and are ready to turn what they’ve started into a stronger, more intentional business.

12 WEEKS · £2,222

ELEVATE

Make the bigger moves make sense.

Over 6 months, we’ll work through the bigger opportunities and decisions that come with growth, while making sure the business behind them is ready to support what’s next.

THE FOCUS

Growth + expansion
New opportunities
Commercial decisions
Systems + operations
Team + capacity

A workspace with a laptop displaying a calendar, a cup of coffee, a receipt, a newspaper, books, and some papers on a dark surface.
A workspace with a laptop displaying a calendar, a cup of coffee, a receipt, a newspaper, books, and some papers on a dark surface.

BEST FOR:

Established founders with solid foundations who are ready to grow beyond what’s already working and pursue bigger commercial opportunities.

6 MONTHS · £4,444

EVOLVE

Lead the business through its next stage.

Over 12 months, I’ll work alongside you as a strategic and operational partner, helping you navigate bigger priorities, make stronger decisions and shape where the business goes next.

THE FOCUS

Strategic direction
Leadership + decision-making
Operations + infrastructure
Team + delegation
Long-term growth

Black and white photo of a woman in high heels, a blazer, and shorts, dancing or posing with her arms extended and her eyes closed, directed downward, near a wall with a circular light or shadow pattern.
Black and white photo of a woman in high heels, a blazer, and shorts, dancing or posing with her arms extended and her eyes closed, directed downward, near a wall with a circular light or shadow pattern.

BEST FOR:

Experienced founders leading a more mature, complex business who need ongoing strategic and operational support at a leadership level.

12 MONTHS · £8,888

IN THEIR WORDS

  • A stylized gold tree symbol with branches and circular leaves on a black background.

    "You listen carefully, ask the right questions and then turn all the chaos in my head into a clear, realistic plan that actually feels doable."

    Bruna • Way Too Glow

  • A stylized logo of a sprouting plant with two leaves in a minimalist design.

    "You think you know your business, but when you work with Natalie you realise how little you actually knew."

    Rachel • Soothe & Settle

  • Blue abstract floral geometric pattern with leaves and circular shapes on a black background.

    "You not only think differently from the masses—you explain your reasoning, and it actually makes sense. You truly want to help."

    Allyce • Naked Lavender

  • Four stylized blue butterfly shapes arranged symmetrically.

    "I got the feeling she could pinpoint and x-ray my business. I wasn't wrong."

    Tuna • Ziver Organiques

  • Six brown circles and semi-circles arranged in a pattern.

    "Natalie's framework is clear, flexible, and gave me renewed enthusiasm and confidence."

    Charlotte Bouchard

You don’t have to know where to start.

You don’t need to diagnose your own business before you apply. Tell me where things stand, what you’re working towards and what feels like it needs urgent attention.

I’ll help you determine the level of support that makes sense for the business you have now, and where you want to take it.

start the application